IHR enters into collaboration with Jammu and Kashmir Tourism Development Corporation IndiaHotelReview.com a major Online Travel Agency as well as Travel Community Site belonging to India recently entered into a collaborative partnership with the JKTDC an organization owned by the Government of Jammu & Kashmir to vend its complete array of assets Online which was revealed by the Business Head and Cofounder of IHR Mr. Ankit Rastogi.
Giving his opinion with regard to the association Mr. Ankit Rastogi explained the foresight as well as rationale for this major action.
“IHR since its nascent days has endeavored to be at the forefront of providing value to its clients. IHR’s government affiliations have already included Uttar Pradesh Tourism Development Corporation (UPSTDC) and Karnataka State Tourism Development Corporation (KSTDC) and now to top it all there is JKTDC as our new partner. This tie-up with the pioneer and market leaders of tourism in J& K is a step towards making “Brand Kashmir” as envisaged by the state more accessible to the general public. The good part is that the state government is proactive in trying to make this happen quickly” elucidate Mr. Rastogi.
“Kashmir has unparalleled tourism potential which needs to be fully explored now. The problems are gradually ebbing out and domestic tourists, albeit slowly have again started marking Kashmir in their travel plans. IHR with its reach and popularity wants to make Kashmir travel popular with the no frills traveler.” noted Mr. Rastogi
“Jammu and Kashmir is a state that has the potential for tourism round the year and this holds true for both the Jammu as well as the Srinagar circuit. We are already catering to a huge number of pilgrims that make their way to Vaishno Devi shrine and do the Amarnath Yatra during season. With J&K opening up to the tremendous scope of adventure sports along with its repertoire of traditional travel options we see a huge footfall in the state in the coming days. “he added.
“IHR wants its customers to think beyond the pristine valley of Srinagar and explore beauties like Kud, Sonamarg, Tangmarg, Yousmarg et al to appreciate the greatness of the state.” IHR plans to aggressively promote the state by putting in its website a series of informative Travel Guides, Visual Tourist circuits, engaging itineraries to enthuse the budget travelers, “affirmed Mr.Rastogi.
Mr. Rastogi concluded by saying that at the outset IHR would reserve all the assets of JKTDC and comprising the Cottages, Huts, Tourist Establishments, Bungalows, and Hotels existing all over the state consisting of exceptionally admired locations such as Jammu, Katra, Patnitop as well as Srinagar. Step by step IHR would like to incorporate up-and-coming visitors’ locations such as Gurez, Dodhpathari, and Bungus once they become operational.
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